• MUSSEL FARMING AND PROCESSING

Atlantic Royal is the largest, fully vertically-integrated mussel farm and processing company in South Africa, with the full value chain (farming, harvesting, processing and marketing) managed internally.

With world-class farming, harvesting, processing, packaging and freezing equipment and the ability to process and freeze raw material 1 hour from harvest, we can ensure the highest quality mussels for the market.

Our philosophy speaks to a product offering that is developed with integrity and ethical company structures and that embraces the values of our customers and society in general. At the core of our business is our focus on food safety, quality, our people and guardianship and protection of our environment.

By adopting a Triple Bottom Line – “people, planet, profit” – strategy, we empower our employees and community through a product and company that they can be proud to represent. Our brand motivates them and provides a sense of satisfaction and fulfilment, over and above just providing a source of income.

With this low-carbon footprint we hope to contribute to and partner with both retail and foodservice partners who are actively seeking to reduce the carbon footprint of the products they offer.

“It is not enough that we do our best, sometimes we need to do what is required.”

SOCIAL RESPONSIBILITY

Atlantic Royal recognises the importance of a multi-faceted, broad-based and integrated approach to Black Economic Empowerment in the transformation of the macro socio economic space where we are active, as well as for the long-term sustainability of South Africa. We all believe in substantially increasing black participation at all levels of the economy by addressing the imbalances of the past by transferring more ownership, the management and control of South Africa’s financial and economic resources to most of its citizens.

We are motivated to take the lead in our industry and do what is necessary to achieve these goals and work towards empowering our workforce and that of the broader Saldanha community. As part of our social responsibility and job creation, mentorship programmes are key.

Together with the local and national government we formed a partnership to play our part in their initiative to grow the aquaculture industry and implement more inclusive/broader participation in the sector. This unique partnership forms part of the company’s strategic objectives and commitments in the planning, setting-up, developing and mentoring of small-scale mussel farmers by providing know-how, management, infrastructure, market access and training. The aim is to transform them into 100% black-empowered, fully commercial farms via mentorship programmes.

We provide guidance and management to ensure the economic viability of all our mentorship programmes. Participants are equipped to understand the necessary technical/design aspects of farming, administrative and financial management, training and skills transfers to ensure that they become economically viable businesses in their own right.

“It is not enough that we do our best, sometimes we need to do what is required.”

OUR PRODUCTS

All of our mussels are fully sustainable, sand-free, and grown in the cool pure waters off the West Coast of South Africa. All of our products are produced with top quality natural ingredients. Absolutely no artificial additives or preservatives are ever used.

Our mussels are individually quick frozen (IQF) and vacuum-packed for both the retail and foodservice/wholesale markets.

We have a great range of products, but we recognise the vast differences in consumer tastes around the world. So, we often feel it’s best to work collaboratively with our partners and have had great success in developing bespoke flavours in key markets. Whether it is Atlantic Royal branded or your own branded product, we can produce it. Specialised recipes, customised pack size, we can make it happen. Just tell us your requirements!

We pride ourselves that we find solutions for whatever the customer’s challenges might be and we do regular reviews with our customers to do continuous Research & Development focusing on “points of difference” for our customers.

We see ourselves as an integral part of our customer’s business and therefore it’s our responsibility to continuously improve and develop products to ensure affordability and price competitiveness. We realize that consistent quality and secure supply forms the foundation of the relationship with our customers.

OUR PRODUCT RANGE

WHOLE SHELL MUSSELS

PRODUCT SPECIFICATIONS

  • Mytilus Galloprovincialis
  • Fully cooked in vacuum packs
  • Sizes (count/kg): 40-60 / 50-70 / 60-80
  • Packaging: 1lbs, 2lbs, 500g, 1kg bags
    in 5kg master carton
  • Product maintained at -18°C or below
  • Shelf life of 24 months

IQF HALF SHELL MUSSELS

PRODUCT SPECIFICATIONS

  • Mytilus Galloprovincialis
  • Fully cooked IQF
  • Glaze 10% +/- 2%
  • Sizes (count/kg): 40-60 / 60-80 / 80-100
  • Packaging:
    Bulk: 10kg master carton,
    glaze uncompensated
    Retail: 2lbs & 1kg boxes in 10kg
    master carton
  • Product maintained at -18°C or below
  • Shelf life of 24 months

IQF MUSSEL MEAT

PRODUCT CHARACTERISTICS

  • Mytilus Galloprovincialis
  • Fully cooked
  • Glaze 10% +/- 2%
  • Sizes (count/kg): 100-200 / 200-300
    / 300-500 / Mixed
  • Packaging:
    Bulk:  10kg master carton,
    glaze uncompensated
    Retail:  500g or 1kg bags in 10kg
    master carton
  • Product maintained at -18°C or below
  • Shelf life of 24 months

OUR PRODUCT RANGE

Our mussels are harvested from a clean and pure environment and a state-of-the-art facility. The process is supported by world-leading food safety programmes, like British Retail Council (BRC), The National Regulator for Compulsory Specifications (NRCS) and the Department of Agriculture, Forestry, Fishing. These agencies conduct weekly product inspections on the farm for live/raw products. They also conduct facility and processed product inspections to ensure our products are safe to consume along with our Quality Assurance team, who are fully qualified in HACCP, HARCP & BRC implementation and internal audit processes.

The beneficial location of the factory and the speed of the process, together with weekly inspections and strict adherence to food safety and quality assurance programmes, guarantees the best quality mussel products.

We make it our business to continuously protect the value of a “Brand”.

WHERE WE ARE

Atlantic Royal is situated 1hr30min north of Cape Town, South Africa, in a unique and pristine coastal town called Saldanha on the West Coast. It is the most prolific mussel-growing area in South Africa. The West Coast, along with the cold Benguela Ocean current and the area’s windy conditions, create an upwelling which produces nutrient-rich plankton waters.

This is where we farm and process a black mussel known as Mytilus Galloprovincialis, commonly known as the Mediterranean or Spanish Mussel. It has a sweet flavour and a succulent plump meat texture and is also packed with wonderful nutritional benefits.

We have over 60 hectares of our own marine farm water space, and 50 hectares of mentorship supplier farms situated in North Bay, Saldanha. With our exposure to the open ocean, the currents provide an abundance of nutrient-rich plankton which feeds our mussels with no human intervention at all.

Growing mussels in these cold, biologically diverse and nutrient-rich waters creates our unique and popular mussel taste. With our farms and facility being in a 2km proximity from the processing facility, it reduces the time between harvesting and freezing significantly, enabling us to capture this unique flavour profile. This contributes to reducing the time and input costs to an already low carbon footprint.

FARMING AND HARVESTING

Recognising and identifying successful farming and harvesting methodologies and systems implemented worldwide, we opted for the longline farming system.

Our cost-effective farming and harvesting methods contribute to our carbon footprint reduction strategy, and provides a grit and sand-free mussel. Because the lines are suspended from the surface of the ocean, it enhances water circulation to promote feeding and increases natural settlement in deep waters with good water flow/circulation and is exposed to the open ocean and rich Benguela eco-system of South Africa’s West Coast.

SEASONALITY

The mussels take about 12 to 14 months to reach a harvestable size.

With our sophisticated forecasting methodology and rotation system, there’s an ongoing rotation amongst the lines between juvenile mussels and those ready to harvest, enabling year-round supply of optimum quality mussels to our customers.

WE OFFER YEAR ROUND MUSSEL SUPPLY

SUSTAINABILITY

Mussel aquaculture has an extremely low carbon footprint and can be promoted as such to improve our customers’ sustainability profiles. Mussel production is environmentally benign. The filter-feeding mechanism of mussels extract high nutrient levels from overloaded coastal waters, improves oxygen availability for other species and helps recycle lost nutrients back into useful products, rebuilding ecologically-important shellfish habitats.

A cradle-to-gate carbon footprint study found rope-grown mussels have a carbon footprint of just 0.25kg carbon dioxide equivalents per kg mussels harvested compared to other proteins.

Sustainability is at the core of our business, and we believe that it’s our responsibility to build on a solid foundation of sustainability.

This places significant focus on environmental protection and that all our interactions with the environment are only sustainable if they don’t negatively affect the earth and its resources. We continuously examine our interactions to ensure that negative effects are minimised.

We subscribe fully to the regulations of Marine and Coastal management/Department of Agriculture, Forestry, Fishing/Department of Environmental Affairs in promoting responsible and sustainable farming practices.

We are strictly policed by several environmental agencies and adhere to environmental standards under several different programmes such as Marine and Coastal Management/Department of Agriculture, Forestry, Fishing/Department of Environmental Affairs and the National Regulator for Compulsory Specifications to ensure our processes meet good environmental practice and standards.

Mussel farming area of 40 X 40 ft. can filter approximately five million litres of water per hour and provide habitat to as many as 37 different species of invertebrates which live among the mussels on the culture ropes.

“We make a living by what we get. We make a life by what we give.”